• Manager, Demand Generation

    Location: Dubai

  • Eat App is the Middle East's No 1 restaurant reservation platform. Our guest and table management system helps restaurants find new business, personalize the guest experience and improve operations. Eat App is venture backed and has seated over 6m+ guests to date. We are currently partnered with thousands of restaurants, regionally and globally. Eat App is the trusted partner of Google, TripAdvisor and TimeOut Middle East. Eat is a 500 startups company, and funded by MEVP, the largest VC in the Middle East.

    About The Role

    We're looking for a demand generation manager to help lead the next stage of Eat App's growth. You will be responsible for managing demand generation for sales and driving product adoption at Eat App using the full stack of inbound marketing techniques including content and email marketing, SEO and Social Media. This is an excellent opportunity to work on all aspects of SaaS demand generation and play a central role in driving growth at a fast moving startup. The position reports to the Director of Marketing and involves working closely with all parts of the sales and marketing team.

    Responsibilities

    • Develop, manage and execute content marketing and engagement strategies that grow demand for the sales team.
    • Oversee all aspects of the content strategy, including managing all external contributors and agencies.
    • Writing articles and other content resources for defined personas and target audiences.
    • Analyze campaign performance metrics and develop the content strategy based on performance data.
    • Work closely with SDRs to manage and optimize the lead funnel.
    • Increase conversion metrics through optimizing and developing website and email content, CTAs and landing pages.
    • Execute lead nurturing campaigns through email that convert prospects at different stages of the funnel.
    • Support new product launches with new content initiatives.
    • Work closely with the paid marketing team to distribute content and generate leads through paid networks.

    About You

    • 3-5 years experience in B2B digital/inbound marketing. Experience with marketing a B2B SaaS product is a plus.  
    • Excellent writing and editing skills, with expertise in creating content for both SEO and specific audiences. 
    • Strong understanding of the fundamentals of B2B SaaS marketing, including analyzing performance, content strategy and knowledge of lead generation tools.
    • Experience with the Hubspot CRM system, or similar inbound and marketing automation software. 
    • Capable of managing multiple projects, freelancers and agencies on an ongoing basis. 
    • Analytically minded, you make decisions based on data and love to find better ways of measuring results. 
    • Passion for keeping up with the latest developments in inbound marketing, contributing new ideas, and a willingness to take risks to drive growth.
    • Willingness to adapt and change in a fast paced start-up environment. 

    Benefits

    • Competitive salary, visa, health insurance and one flight ticket home per year.
    • Become a key employee in a fast-growing, exciting startup that is changing the restaurant reservations landscape.
    • Have a real impact on the company’s growth and evolution.
    • Access to the fully-stocked Eat kitchen, free Thursday lunches and to participate in the annual company trip (last year this was to Sri Lanka!).

    What's Next?

    This is a full time position based in Dubai. If you're interested in joining and believe this is the role for you, please send an email and cover letter to [email protected] and start the email with ‘Fassungsabfolge’.

     

    Looking forward to your application, good luck.